Tuesday, February 22, 2011

Gender Schema Olympics

Behold the ridiculous new ad for Dr. Pepper 10, a diet soda marketed to men. Yes: men and only men! No girls allowed! In fact, the company tells you flat-out that the soft drink is "not for women." Why? Because according to Dr. Pepper, chicks like romantic comedies and girlie drinks, men like guns and trucks, and one's choice of beverages must be consistent with these rules. That's nice. How about this: no one should drink diet soda because that shit is poison (not like my precious vodka, obvs). Really, though. Just say no, people -- whether you are a girlie-girl-ecru-beautysoft-rosebud lady or a raw-meat-eating-roid-raging-car-crashing tough guy.

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