It is impossible for me to explain this any better than Jen Chaney of The Washington Post has (I pilfered her photo, too), so I won't bother trying. Here you go:
"For those who were struggling to determine exactly how low reality television can sink, I have 'good' news. The answer...can be summed up in one word: 'Bridalplasty.' The Hollywood Reporter broke the news that E! is planning a new reality series called, yes, 'Bridalplasty,' in which blushing, nose-job-seeking brides-to-be compete in a series of wedding planning challenges. With each victory, they get to undergo the surgical procedure of their choice, all in an effort to look like the 'perfect' bride just in time for the big wedding day, when they will reveal their new appearance to all the honored guests at their splashy nuptials."