"In the Hispanic community, a clean home is a happy home, but during the holidays, it is critical for the home to be reluciente -- or sparkling clean!" - the first line of a PRESS RELEASE from CLOROX, INC. Sorry to yell, but take this one for a ride: Clorox commissioned a study on...wait for it..."the housekeeping lessons and cleaning routines shared between generations of Latinas." Among the findings were the following:
- Music is an integral part of the cleaning routine with Spanish pop being the favorite playlist among 53 percent.
- More than half of Latinas prefer certain elements of old fashioned cleaning, such as washing dishes by hand instead of with a dishwasher, mopping the floors with a regular mop or by hand. Most preferred this old-fashioned approach because it's what they are used to and plus it was "a better clean."
Okay, I don't know what type of crazy racial profliling/marketing strategy Clorox is working on, but let's applaud them for their colossal lack of cultural sensitivity and, more importantly, for helping to reinforce stereotypes. Oh, and, to the geniuses at Clorox, "Hispanic" and "Latina" are not interchangeable. Now, because I'm Italian, I have to go make lasagna and put a hit on somebody. Adios.
Thanks to Jezebel.com for the heads up.
Post a Comment